Pinkman Creative

PinPoint Strategies and Pinkman Creative have joined forces to develop content managed site for Guthrie Health Systems, Sayre PA

As part of a completely reinvigorated strategy and marketing efforst, PinPoint Strategies of Bloomsburg, PA brought Paul Pinkman Creative Design onboard to redesign and develop a new site for Guthrie Health Systems.

With the advent of social media and a push within Guthrie to promote online usage, the PinPoint/PPCD partnership was the right choice to make the switch.

Janet Weis Children’s Hospital site redesign is live.

As part of a joint effort on the part of Paul Pinkman Creative Design, the marketing team at Geisinger Health Services, Pinpoint Strategies, and the writing talents of freelance writer Amy Avery, the new Janet Weis Children’s Hospital (JWCH) site is completely remade.

Starting from a clean slate, yet working within the structure of the internal content management system, we redeveloped the information mapping of the site, bringing to bear all the new possible media elements and information sources. With an agreed upon structural approach and a stated goal of making JWCH a powerful presence for children’s health services, we worked together to clarify and strength the hospital’s presence in the marketplace.

Literacy Links (demo available upon request)

As part of a coordinated effort by the Plainfield Public Library and the Literacy Volunteers of Union County that was sponsored by InfoLink, Paul Pinkman Creative Design was asked to create an online database application to capture information about people interested in literacy services.

The site uses php programming to capture various details about each person who comes into a county library facility and is interested in any literacy program. It allows the personnel in literacy to follow up with each person to see whether they were contacted and what the results were.