ABOUT US
We are…
a design company formed around the collective expertise of its participants, all of whom work at the intersection of visual, information and instructional design. With over 25 years of experience in all aspects of design, we work closely with a wide variety of clients to bring to fruition the best results possible.
Our team reaches across disciplines to work together seamlessly in designing and developing finished products that incorporate best-in-class design, whether it be information and graphic design for print or visual, or instructional design and usability for web.
We are information designers – people who realize that how you present certain information is a foundation of good looking design. We also understand and implement basic principles of usability and navigation within every project. We take into account the purpose and goals of the clients and the best way to articulate those purposes and goals to the their target audience. We effectively transform client / corporate requirements into scalable information models.
We’re moving…
in a world of information overload, towards a future of simple, straightforward messaging. Information with a purpose where any entertainment is incorporated as it enhances the experience yet doesn’t distract from the point.
We at Paul Pinkman Creative Design see that the future of visual, information and instructional design will be most appreciated where it is tied to particular intent rather than a ‘design for design’s sake’ approach.
We offer…
expert knowledge, design and development skills in a variety of areas including web, graphics, content management, social media and online video. We start with how information architecture relates to:
- basic usability practices,
- user-centric design,
- user interface design,
- efficient website navigation and human interaction,
- enforcing information architecture requirements such as information gathering, information sorting, specification drafting, prototyping, testing and
- basic performance analysis.
- We also present information design for clients and development team members by use of visual materials, on the spot drawings and power point presentations.
We create web and print media that is graphically well conceived, informationally appropriately designed and/or instructionally sound. Starting with text-based content we take the time to understand the materials and marry them to appropriately conceived information design. Next we incorporate the concise visual design that’s needed to inform and illustrate the message and apply clear instructional design when needed.
How do we achieve this?
- By understanding the client’s business models and goals and help define approach to content as well as the visual layout of their web site.
- By defining navigation that serves as a blueprint of the site upon which all other aspects are built.
- By creating wire frames and visual prototypes to illustrate the intended user experience.
You can see examples of our work by contacting us. Or we also have a wide variety of examples available online for you to review.
Get in touch.
We look forward to hearing from you. Our goal in working with clients is simple – provide the best design possible while maintaining integrity of message. We do this through open and frequent communication and thorough project management.
