If you’ve ever wondered how your business’ Facebook ad performance metrics compare to other business in your industry this post is for you! With Facebook growing as one of the fastest ad networks, it is important that advertisers are setting goals that are competitive and profitable.
So what numbers should you be looking to beat in your industry?
Check out the Facebook ad performance benchmarks business advertisers are seeing, including:
- Average Click-Through Rate (CTR) on Facebook by industry
- Average Cost per Click (CPC) on Facebook by industry
- Average Conversion Rate (CVR) on Facebook by industry
- Average Cost per Action (CPA) on Facebook by industry