Calls-to-action are little sentences that often stand between turning your landing page visitors into actionable leads. It’s easy to underestimate the importance of simple buttons that instruct visitors to “Click Here” or “Subscribe Now”  but marketing research has shown that the correct action phrases,  and positioning, along with other factors, can make a huge difference in the success of your landing page.

Whether it’s subscribing to your newsletter, downloading your white pages, or signing up for a free trial, the right CTA can make high conversion possible. Some CTA methods are more effective than others which is why we recommend testing to determine which one is right for your page.

Some critical DOs and DON’Ts to get your traffic motivated and clicking includes:

Do: Make your call to action noticeable.

Don’t: Use the same CTA repeatedly.

DO: Align your CTAs with buyer’s interests and needs.

DON’T: Oversell on what you have to offer.

Check out this full list of CTA DOs and DON’Ts.


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